WHAAAAAAAT....
Favourite Aussie women’s label sass and bide has crossed over to the dark side!
Myer have bought 65% of the brand for a cool $42.5m. The department store will also rake in the benefits from sass’s stand alone boutiques and domestic and international wholesale businesses.
So after 10 years of calling DJ’s home, why did Sarah-Jane Clarke and Heidi Middleton decide to pack up and head next door to Myer?
Apparently DJ's was offered the same deal but the company decided the label is doing too shitehouse in sales and it wasn't worth forking out $42m for… leaving the deal open for Myer.
It won't be the same!
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